I have read about this many times… how you need to think like your customers in order to write a proper sales page, or come up with proper pricing structures that will be well received by your particular customer base.

On a particular project of mine, I was debating whether or not to offer a monthly membership fee, or a one time lifetime membership fee…

Here’s where I ‘Reversed my thinking’ when I put myself in my customer’s shoes…

I took a step back and thought… I really like this product, but I don’t want to be locked into a monthly fee… If this product that I am very tempted to buy right now was a one time ‘lifetime membership fee’ I would purchase immediately…

Now, I’m in no way saying that one time offers are better than monthly membership fees… no way, no how… in the bigger ‘business’ picture, surely a monthly residual membership fee is the best way to go for your business… but it depends on the product.

In this particular product’s case, once I took a step back and thought about it as though I was a customer, it was clear that I needed to go the ‘Lifetime one fee only’ route, simply based on the product/offer itself, and more importantly, based upon my true emotions that came out of nowhere when I was thinking like a customer.

My point is, take a huge step outside yourself, don’t think about the best thing for you, or your business… but try to focus on what the best things for your customers are… because without them, you have no business!

- Jared

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