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	<title>Affiliate Niche Monster / blog &#187; Keywords</title>
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	<link>http://www.affiliatenichemonster.com/blog</link>
	<description>Comprehensive information about Niche Markeing, Affiliate Marketing, Internet Marketing, Article Marketing and much more!</description>
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		<title>Top Rated Keyword Research Tools</title>
		<link>http://www.affiliatenichemonster.com/blog/2009/11/30/top-rated-keyword-research-tools/</link>
		<comments>http://www.affiliatenichemonster.com/blog/2009/11/30/top-rated-keyword-research-tools/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 03:30:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Keywords]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.affiliatenichemonster.com/blog/?p=297</guid>
		<description><![CDATA[ Seo        Book Keyword Suggestion Tool :: Learn which keywords you should        be targeting to increase your website rankings, traffic, and profit. Our        Free Keyword Research Tool offers rough suggested daily search volumes by ]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.seobook.com/6804-8-3-27.html" target="_blank"> <strong>Seo        Book Keyword Suggestion Tool</strong></a> :: Learn which keywords you should        be targeting to increase your website rankings, traffic, and profit. Our        Free Keyword Research Tool offers rough suggested daily search volumes by        market for Google, Yahoo!, and MSN. <a href="http://www.seobook.com/6804-8-3-27.html" target="_blank"></p>
<p>http://tools.seobook.com/keyword-tools/seobook/</a></p>
<p><strong><a href="http://www.keyworddiscovery.com/?id=528311" target="_blank">Keyword        Discovery</a></strong> :: Keyword Discovery Advanced keyword research tool and        search term suggestion tool compiles keyword search statistics from all        the major search engines world wide, to create the most powerful Keyword        Research tool.<br />
<a href="http://www.keyworddiscovery.com/?id=528311" target="_blank">http://www.keyworddiscovery.com/</a></p>
<p><strong><a href="http://www.wordze.com/?roia=%21jMtMvq1BAALbPGM1MTIAVQAAENVCAAA4BQ-A" target="_blank">Wordze</a></strong> :: King Of Keywords : The Premier Keyword Research Tool For Internet Marketing        Research. Wordze&#8217;s keyword research tools are a premiere collection of keyword        services that allow you to quickly find new keywords to target and analyze        search competitiveness.<br />
<a href="http://www.wordze.com/?roia=%21jMtMvq1BAALbPGM1MTIAVQAAENVCAAA4BQ-A" target="_blank">http://www.wordze.com</a></p>
<p><a href="http://semrush.com/?ref=712954273" target="_blank"><strong>SEMRush</strong></a> :: SEMRush &#8211; service for competitors research, shows Google organic and        AdWords keywords for any site or domain. SEMRush.com was designed by the        developers of SeoDigger and SeoQuake to satisfy your needs in advanced SEM        and keywords research. We analyze 40 million keywords for 20 million domains.<br />
<a href="http://semrush.com/?ref=712954273" target="_blank">http://www.semrush.com</a></p>
<p><a href="http://aca1atn3l7uhlf7-sn88ps9mcm.hop.clickbank.net/" target="_blank"><strong>KeywordElite</strong></a> :: The NEW Generation of money making keyword tools! To put it bluntly,        Keyword Elite 2.0 blows away every single tool on the market&#8230; If you&#8217;re        looking for high profit, low competition niches, this will show you them&#8230;        fast. Anyone not using this tool is allowing their competitors to get a        distinct tactical advantage over them&#8230; And in the modern marketing world,        that&#8217;s deadly..<br />
<a href="http://aca1atn3l7uhlf7-sn88ps9mcm.hop.clickbank.net/" target="_blank">http://www.keywordelite.com/</a></p>
<p><a href="http://www.keywordspy.com/?af=webdesignhq" target="_blank"><strong>KeywordSpy</strong></a> :: Spy On Your Competitors! Profit From Their Success. Uncover millions        of highly profitable SEO / PPC Ad copies &amp; keywords your competitors        wish you never know. Start your FREE Keyword Research Right Now!<br />
<a href="http://www.keywordspy.com/?af=webdesignhq" target="_blank">http://www.keywordspy.com</a></p>
<p><strong><a href="http://e3f68juwp2u2kbeap5-01d0t4j.hop.clickbank.net/?tid=HOTNICHETRENDS" target="_blank">Micro        Niche Finder</a></strong> :: Powerful New Software Tool Uncovers Hot Untapped        Niche Markets that Have Been Completely Overlooked by the Masses and Allows        You To Swoop in and Absolutely Dominate these Niche Markets in Google!<br />
<a href="http://e3f68juwp2u2kbeap5-01d0t4j.hop.clickbank.net/?tid=HOTNICHETRENDS" target="_blank">http://www.micronichefinder.com</a></p>
<p><strong><a href="http://www.anrdoezrs.net/4m115biroiq59C6FB97576AAC869" target="_blank">KeyCompete        | Download Competitors Keywords and Adwords</a></strong> :: Discover the best        keywords for your search engine marketing campaigns. KeyCompete is an online        keyword research tool that identifies the keywords your competitors are        using in their pay-per-click campaigns. KeyCompete also identifies the competition        that is bidding on your keywords.<br />
<a href="http://www.anrdoezrs.net/4m115biroiq59C6FB97576AAC869" target="_blank">http://www.keycompete.com</p>
<p></a><span id="more-297"></span></p>
<p><strong><a href="http://freekeywords.wordtracker.com/%20" target="_blank">Wordtracker          FREE Keyword Tool</a></strong> :: Free keyword suggestion tool for SEO, Adwords          &amp; blogging from Wordtracker &#8211; the leading keyword research tool. Enter          a starting keyword to generate up to 100 related keywords.<br />
<a href="http://freekeywords.wordtracker.com/%20" target="_blank">http://freekeywords.wordtracker.com/ </a></p>
<p><strong><a href="http://labs.wordtracker.com/dashboard/" target="_blank">Wordtracker          Keyword Tool</a></strong> :: Wordtracker&#8217;s leading-edge research tool gives          you the keywords you need to rise above your competitors in search engine          rankings. Even better, we also show you how keyword research can help          you discover untapped market niches, get inspiration for new products,          &amp; create compelling content that distinguishes your site from the          pack.<br />
<a href="http://labs.wordtracker.com/dashboard/" target="_blank">http://labs.wordtracker.com/dashboard/</a></p>
<p><strong><a href="http://labs.wordtracker.com/keyword-questions%20" target="_blank">Wordtracker          &#8211; Keyword Questions</a></strong> :: Keyword Questions keyword research tool          from Wordtracker &#8211; the leading keyword research tool. People often type          questions into search engines. Now you can find these questions, answer          them and get some great search traffic. You’ll be targeting long          tail keywords and providing content that readers want to read and link          to.<br />
<a href="http://labs.wordtracker.com/keyword-questions%20" target="_blank">http://labs.wordtracker.com/keyword-questions</a></p>
<p><strong><a href="https://adwords.google.com/select/KeywordToolExternal" target="_blank">Google        Adwords: Keyword Tool</a></strong> ::Use the Keyword Tool to get new keyword        ideas. Select an option below to enter a few descriptive words or phrases,        or type in your website&#8217;s URL.<br />
<a href="https://adwords.google.com/select/KeywordToolExternal" target="_blank">https://adwords.google.com/select/KeywordToolExternal</a></p>
<p><a href="http://www.google.com/sktool/" target="_blank"><strong>Google Search-based          keyword tool</strong></a> :: The Search-based Keyword Tool provides keyword          ideas: * Based on actual Google search queries, Matched to specific pages          of your website with your ad and search share, New to your Adwords account          (typically excluding keywords matching those already in your account)<br />
<a href="http://www.google.com/sktool/" target="_blank">http://www.google.com/sktool/</a></p>
<p><a href="http://www.google.com/insights/search/" target="_blank"><strong>Google          Insights for Search</strong></a> :: With Google Insights for Search, you can          compare search volume patterns across specific regions, categories, time          frames and properties.<br />
<a href="http://www.google.com/insights/search/" target="_blank">http://www.google.com/insights/search/</a></p>
<p><a href="http://www.google.com/trends" target="_blank"><strong>Google Trends</strong></a> :: With Google Trends, you can compare the world’s interest in your          favorite topics. Enter up to five topics and see how often they’ve          been searched on Google over time. Google Trends also shows how frequently          your topics have appeared in Google News stories, and in which geographic          regions people have searched for them most.<br />
<a href="http://www.google.com/trends" target="_blank">http://www.google.com/trends</a></p>
<p><a href="http://www.google.com/trends" target="_blank"><strong>Google Hot Trends</strong></a> :: With Hot Trends, you can see a snapshot of what’s on the public’s          collective mind by viewing the fastest-rising searches for different points          of time. You can see a list of today&#8217;s top 40 fastest-rising search queries          in the U.S. You can also select a recent date in history to see what the          top rising searches were and what the search activity looked like over          the course of that day. We update Hot Trends hourly.<br />
<a href="http://www.google.com/trends" target="_blank">http://www.google.com/trends</a></p>
<p><a href="http://buzzlog.buzz.yahoo.com/overall/" target="_blank"><strong>Yahoo!          Buzz Index</strong></a> :: Today&#8217;s Top 20 Overall Searches. A subject&#8217;s buzz          score is the percentage of Yahoo! users searching for that subject on          a given day, multiplied by a constant to make the number easier to read.          Weekly leaders are the subjects with the greatest average buzz score for          a given week.<br />
<a href="http://buzzlog.buzz.yahoo.com/overall/" target="_blank">http://buzzlog.buzz.yahoo.com/overall/</a></p>
<p><strong><a href="https://ads.youtube.com/keyword_tool" target="_blank">Youtube          Keyword Suggestion Tool</a></strong> :: Use the Youtube Keyword Tool to get          new keyword ideas. Select an option to enter a few descriptive words or          phrases, or type in a YouTube video&#8217;s id (or watch page url). <a href="https://ads.youtube.com/keyword_tool%20" target="_blank"><br />
https://ads.youtube.com/keyword_tool </a></p>
<p><strong><a href="http://www.webconfs.com/keyword-rich-domain-suggestions.php" target="_blank">WebConfs          Keyword-Rich Domain Suggestion Tool</a></strong> :: Having a KEYWORD-RICH domain          name is an important factor of Search Engine Optimization. Choosing the          right domain could BOOST your search engine rankings. This tool will suggest          keyword rich domain names.<br />
<a href="http://www.webconfs.com/keyword-rich-domain-suggestions.php" target="_blank">http://www.webconfs.com/keyword-rich-domain-suggestions.php</a></p>
<p><strong><a href="http://www.digitalpoint.com/tools/suggestion/" target="_blank">DigitalPoint          Free Keyword Suggestion Tool</a></strong> :: This is a handy little tool will          show you the results of your query from both Wordtracker and Overture          for determining which phrases are searched most often.<br />
<a href="http://www.digitalpoint.com/tools/suggestion/" target="_blank">http://www.digitalpoint.com/tools/suggestion/</a></p>
<p><strong><a href="http://nichebot.com/" target="_blank">NicheBot</a></strong> ::          Pulls from multiple sources, great for quick research across several different          analyzers<br />
<a href="http://nichebot.com/" target="_blank">http://www.nichebot.com/</a></p>
<p><a href="http://www.spyfu.com/" target="_blank"><strong>SpyFu</strong></a> :: Spy          on your online competitors. Download competitors keywords and adwords.<br />
<a href="http://www.spyfu.com/" target="_blank">http://www.spyfu.com/</a></p>
<p><strong> <a href="http://adlab.msn.com/" target="_blank">Microsoft adCenter          Labs</a></strong> <a href="http://adlab.msn.com/"><strong>Keyword Research</strong></a> :: <a href="http://adlab.msn.com/" target="_blank">http://adlab.msn.com/</a></p>
<p><strong><a href="http://adlab.msn.com/Keyword-Forecast/" target="_blank">MSN Keyword            Forecast</a></strong> :: This tool forecasts the impression count and predicts            demographic distributions of keywords. Before launching your SEO or            SEM campaign, get forecasts of search volume and demographic predictions            for your selected keywords.<br />
<a href="http://adlab.msn.com/Keyword-Forecast/" target="_blank">http://adlab.msn.com/Keyword-Forecast/</a></p>
<p><strong><a href="http://adlab.msn.com/Vnext/Entity-Association-Graph/" target="_blank">MSN            Entity Association Graph</a></strong> :: This tool provides a graphic view            of the associations between entities by mining the co-occurrences of            entities in search queries or search sessions. Such associations will            be useful when creating query suggestions or analyzing user search patterns.<br />
<a href="http://adlab.msn.com/Vnext/Entity-Association-Graph/" target="_blank">http://adlab.msn.com/Vnext/Entity-Association-Graph/</a></p>
<p><strong><a href="http://adlab.msn.com/Keyword-Group-Detection/" target="_blank">MSN            Keyword Group Detection</a></strong> :: Based on keywords that a user enters,            this tool helps to find the groups of words from the pool of online            queries that are related or similar to the keywords entered by the user.            This keyword research tool also detects common misspellings of keywords            entered, which can help merchants to include commonly misspelled keywords            when bidding for lists of keywords.<br />
<a href="http://adlab.msn.com/Keyword-Group-Detection/" target="_blank">http://adlab.msn.com/Keyword-Group-Detection/</a></p>
<p><strong><a href="http://adlab.msn.com/Keyword-Mutation-Detection/" target="_blank">MSN            Keyword Mutation Detection</a></strong> :: This tool displays common misspellings            or alternative spellings of keywords that a user enters that are frequently            found in search query logs. The process of finding mutations is based            on the technology found in keyword group detection.<br />
<a href="http://adlab.msn.com/Keyword-Mutation-Detection/" target="_blank">http://adlab.msn.com/Keyword-Mutation-Detection/</a></p>
<p><strong><a href="http://adlab.msn.com/Search-Funnels/" target="_blank">MSN Search            Funnels</a></strong> :: Customers often perform searches by typing related            keywords in specific sequences. This tool helps in visualizing and analyzing            the customers&#8217; search sequences. For example, you can learn how many            people search for BMW and then search for Mercedes Benz, Audi, and other            automobiles.<br />
<a href="http://adlab.msn.com/Search-Funnels/" target="_blank">http://adlab.msn.com/Search-Funnels/</a></p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=Top+Rated+Keyword+Research+Tools+http://9howp.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.affiliatenichemonster.com/blog/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/home/?status=Top+Rated+Keyword+Research+Tools+http://9howp.th8.us" title="Post to Twitter">Tweet This Post</a></p>]]></content:encoded>
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		</item>
		<item>
		<title>Hot Niche Article Search &#8211; Spy On The Most Viewed Articles</title>
		<link>http://www.affiliatenichemonster.com/blog/2009/08/11/hot-niche-article-search-spy/</link>
		<comments>http://www.affiliatenichemonster.com/blog/2009/08/11/hot-niche-article-search-spy/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 02:09:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Niche Marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.affiliatenichemonster.com/?p=230</guid>
		<description><![CDATA[Here’s a simple yet powerful article niche research tool I put together over the weekend:
Hot Niche Article Search 
What it does is use google’s advanced search strings and let’s you search for the most viewed, latest hot articles. You can search by date, views, and more… I’ve added 10 of the Top Article Directories to ]]></description>
			<content:encoded><![CDATA[<p>Here’s a simple yet powerful article niche research tool I put together over the weekend:</p>
<div style="text-align: center;"><strong><a href="../hot-article-search/" target="_blank">Hot Niche Article Search</a></strong><strong> </strong></div>
<p>What it does is use google’s advanced search strings and let’s you search for the most viewed, latest hot articles. You can search by date, views, and more… I’ve added 10 of the Top Article Directories to the search function so far:</p>
<div style="text-align: center;"><a href="../hot-article-search/?directory=EzineArticles" target="_blank">EzineArticles</a> <a href="../hot-article-search/?directory=SearchWarp" target="_blank">SearchWarp</a> <a href="../hot-article-search/?directory=ArticlesBase" target="_blank">ArticlesBase</a> <a href="../hot-article-search/?directory=Isnare" target="_blank">Isnare</a> <a href="../hot-article-search/?directory=IdeaMarketers" target="_blank">IdeaMarketers</a><br />
<a href="../hot-article-search/?directory=Amazines" target="_blank">Amazines</a> <a href="../hot-article-search/?directory=ArticleAlley" target="_blank"> ArticleAlley</a> <a href="../hot-article-search/?directory=Gather" target="_blank">Gather </a><a href="../hot-article-search/?directory=ArticleSphere" target="_blank">ArticleSphere</a> <a href="../hot-article-search/?directory=ArticlePool" target="_blank">ArticlePool </a></div>
<p>Let me know of any other Article Directories you think I should add.</p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=Hot+Niche+Article+Search+%E2%80%93+Spy+On+The+Most+Viewed+Articles+http://e5gxx.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.affiliatenichemonster.com/blog/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/home/?status=Hot+Niche+Article+Search+%E2%80%93+Spy+On+The+Most+Viewed+Articles+http://e5gxx.th8.us" title="Post to Twitter">Tweet This Post</a></p>]]></content:encoded>
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		<item>
		<title>How To Get Instant Backlinks</title>
		<link>http://www.affiliatenichemonster.com/blog/2009/03/23/how-to-get-instant-backlinks/</link>
		<comments>http://www.affiliatenichemonster.com/blog/2009/03/23/how-to-get-instant-backlinks/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 00:25:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Keywords]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Link Popularity]]></category>
		<category><![CDATA[RSS Feeds]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Ranking]]></category>
		<category><![CDATA[Website Traffic]]></category>

		<guid isPermaLink="false">http://www.affiliatenichemonster.com/?p=219</guid>
		<description><![CDATA[OK, so you want some instant backlinks?  Here ya go:
 
Signup for Squidoo, Blogger, Youtube, Wordpress, any other similar social site(s) where you can add your own links.
 
Next, modify each account, with a link to your main site, and the key is to link to all other social directories/websites you have accounts with&#8230;
 
EX:
 
YourSite.blogger.com
youtube.com/yoursite
squidoo.com/yoursite
 
Main Site: YourSite.com
 
So, for ]]></description>
			<content:encoded><![CDATA[<p>OK, so you want some instant backlinks?  Here ya go:<br />
 <br />
Signup for Squidoo, Blogger, Youtube, Wordpress, any other similar social site(s) where you can add your own links.<br />
 <br />
Next, modify each account, with a link to your main site, and the key is to link to all other social directories/websites you have accounts with&#8230;<br />
 <br />
EX:<br />
 <br />
YourSite.blogger.com<br />
youtube.com/yoursite<br />
squidoo.com/yoursite<br />
 <br />
Main Site: YourSite.com<br />
 <br />
So, for each of these profiles, add a link to each other profile, and your main site. Basically, you need to create cross links between each profile, and thus create a &#8220;web&#8221; of links/crosslinks that all link together, but ultimately link back to your main/authority website.<br />
 <br />
Next, once you have this &#8220;web of links&#8221; setup, now ping each individual site(s), that link to all your other sites/profiles using a service like:<br />
 <br />
<a href="http://www.pingler.com">http://www.pingler.com</a><br />
or<br />
<a href="http://www.pingomatic.com">http://www.pingomatic.com</a><br />
 <br />
Submit all of your &#8220;profile&#8221; sites that point to your main domain, as well as submit your main domain to be &#8220;pinged&#8221;<br />
 <br />
Final step, once you have some authority/link juice going, then submit to the social bookmarking directories, like Digg.com etc&#8230;<br />
 <br />
Ta-Da!<br />
 <br />
Now you have instant backlinks, as well as a &#8220;web&#8221; of links that can grow to give you more authority status/link love.<br />
 <br />
(Make sure to use Anchor text links that are relevant to your keywords)</p>
<p align="left"><a class="tt" href="http://twitter.com/home/?status=How+To+Get+Instant+Backlinks+http://zbpoi.th8.us" title="Post to Twitter"><img class="nothumb" src="http://www.affiliatenichemonster.com/blog/wp-content/plugins/tweet-this/icons/tt-twitter.png" alt="Post to Twitter" /></a> <a class="tt" href="http://twitter.com/home/?status=How+To+Get+Instant+Backlinks+http://zbpoi.th8.us" title="Post to Twitter">Tweet This Post</a></p>]]></content:encoded>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The Science of Search Engine Keywords Selection</title>
		<link>http://www.affiliatenichemonster.com/blog/2008/11/03/the-science-of-search-engine-keywords-selection/</link>
		<comments>http://www.affiliatenichemonster.com/blog/2008/11/03/the-science-of-search-engine-keywords-selection/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 06:22:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Keywords]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.affiliatenichemonster.com/?p=145</guid>
		<description><![CDATA[Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination &#8211; your website &#8211; you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.
Think of the right keywords ]]></description>
			<content:encoded><![CDATA[<p>Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination &#8211; your website &#8211; you need to provide them with specific and effective signs that will direct them right to your site. You do this by creating carefully chosen keywords.</p>
<p>Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site &#8211; or of seeing any real profits from the visitors that do arrive &#8211; decreases dramatically.</p>
<p><span id="more-145"></span></p>
<p>Your keywords serve as the foundation of your marketing<br />
strategy. If they are not chosen with great precision, no<br />
matter how aggressive your marketing campaign may be, the<br />
right people may never get the chance to find out about it.<br />
So your first step in plotting your strategy is to gather<br />
and evaluate keywords and phrases.</p>
<p>You probably think you already know EXACTLY the right words<br />
for your search phrases. Unfortunately, if you haven&#8217;t<br />
followed certain specific steps, you are probably WRONG.<br />
It&#8217;s hard to be objective when you are right in the center<br />
of your business network, which is the reason that you may<br />
not be able to choose the most efficient keywords from the<br />
inside. You need to be able to think like your customers.<br />
And since you are a business owner and not the consumer,<br />
your best bet is to go directly to the source.</p>
<p>Instead of plunging in and scribbling down a list of<br />
potential search words and phrases yourself, ask for words<br />
from as many potential customers as you can. You will most<br />
likely find out that your understanding of your business<br />
and your customers&#8217; understanding is significantly<br />
different.</p>
<p>The consumer is an invaluable resource. You will find the<br />
words you accumulate from them are words and phrases you<br />
probably never would have considered from deep inside the<br />
trenches of your business.</p>
<p>Only after you have gathered as many words and phrases from<br />
outside resources should you add your own keyword to the<br />
list. Once you have this list in hand, you are ready for<br />
the next step: evaluation.</p>
<p>The aim of evaluation is to narrow down your list to a<br />
small number of words and phrases that will direct the<br />
highest number of quality visitors to your website. By<br />
&#8220;quality visitors&#8221; I mean those consumers who are most<br />
likely to make a purchase rather than just cruise around<br />
your site and take off for greener pastures. In evaluating<br />
the effectiveness of keywords, bear in mind three elements:<br />
popularity, specificity, and motivation.</p>
<p>Popularity is the easiest to evaluate because it is an<br />
objective quality. The more popular your keyword is, the<br />
more likely the chances are that it will be typed into a<br />
search engine which will then bring up your URL.</p>
<p>You can now purchase software that will rate the popularity<br />
of keywords and phrases by giving words a number rating<br />
based on real search engine activity. Software such as<br />
WordTracker will even suggest variations of your words and<br />
phrases. The higher the number this software assigns to a<br />
given keyword, the more traffic you can logically expect to<br />
be directed to your site. The only fallacy with this<br />
concept is the more popular the keyword is, the greater the<br />
search engine position you will need to obtain. If you are<br />
down at the bottom of the search results, the consumer will<br />
probably never scroll down to find you.</p>
<p>Popularity isn&#8217;t enough to declare a keyword a good choice.<br />
You must move on to the next criteria, which is<br />
specificity. The more specific your keyword is, the greater<br />
the likelihood that the consumer who is ready to purchase<br />
your goods or services will find you.</p>
<p>Let&#8217;s look at a hypothetical example. Imagine that you have<br />
obtained popularity rankings for the keyword &#8220;automobile<br />
companies.&#8221; However, you company specializes in bodywork<br />
only. The keyword &#8220;automobile body shops&#8221; would rank lower<br />
on the popularity scale than &#8220;automobile companies,&#8221; but it<br />
would nevertheless serve you much better. Instead of<br />
getting a slew of people interested in everything from<br />
buying a car to changing their oil filters, you will get<br />
only those consumers with trashed front ends or crumpled<br />
fenders being directed to your site. In other words,<br />
consumers ready to buy your services are the ones who will<br />
immediately find you. Not only that, but the greater the<br />
specificity of your keyword is, the less competition you<br />
will face.</p>
<p>The third factor is consumer motivation. Once again, this<br />
requires putting yourself inside the mind of the customer<br />
rather than the seller to figure out what motivation<br />
prompts a person looking for a service or product to type<br />
in a particular word or phrase. Let&#8217;s look at another<br />
example, such as a consumer who is searching for a job as<br />
an IT manager in a new city. If you have to choose between<br />
&#8220;Seattle job listings&#8221; and &#8220;Seattle IT recruiters&#8221; which do<br />
you think will benefit the consumer more? If you were<br />
looking for this type of specific job, which keyword would<br />
you type in? The second one, of course! Using the second<br />
keyword targets people who have decided on their career,<br />
have the necessary experience, and are ready to enlist you<br />
as their recruiter, rather than someone just out of school<br />
who is casually trying to figure out what to do with his or<br />
her life in between beer parties. You want to find people<br />
who are ready to act or make a purchase, and this requires<br />
subtle tinkering of your keywords until your find the most<br />
specific and directly targeted phrases to bring the most<br />
motivated traffic to you site.</p>
<p>Once you have chosen your keywords, your work is not done.<br />
You must continually evaluate performance across a variety<br />
of search engines, bearing in mind that times and trends<br />
change, as does popular lingo. You cannot rely on your log<br />
traffic analysis alone because it will not tell you how<br />
many of your visitors actually made a purchase.</p>
<p>Luckily, some new tools have been invented to help you<br />
judge the effectiveness of your keywords in individual<br />
search engines. There is now software available that<br />
analyzes consumer behavior in relation to consumer traffic.<br />
This allows you to discern which keywords are bringing you<br />
the most valuable customers.</p>
<p>This is an essential concept: numbers alone do not make a<br />
good keyword; profits per visitor do. You need to find<br />
keywords that direct consumers to your site who actually<br />
buy your product, fill out your forms, or download your<br />
product. This is the most important factor in evaluating<br />
the efficacy of a keyword or phrase, and should be the<br />
sword you wield when discarding and replacing ineffective<br />
or inefficient keywords with keywords that bring in better<br />
profits.</p>
<p>Ongoing analysis of tested keywords is the formula for<br />
search engine success. This may sound like a lot of work -<br />
and it is! But the amount of informed effort you put into<br />
your keyword campaign is what will ultimately generate your<br />
business&#8217; rewards.</p>
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